Tom Stanley

The conversation that followed, can only be described as one of the worst cases of customer care I have encountered and even more infuriatingly, heavily impacted on my loyalty to Nikon - a brand to which I have been unwaveringly faithful to for the last 25 years.

The individual I dealt with took one look at my lens, which
on the surface was fine cosmetically - identified it as not having been purchased from Bermingham’s, and added dismissively; “I doubt Nikon UK will repair that!”

At first I thought he was joking but as it turned out he was anything but! Nevertheless, I requested the lens be taken in for repair and this was done with much reluctance.

Several unreturned phone calls later and requests for an update on the status of my lens revealed, “Nikon UK give greater priority to lens repairs on items purchased within Ireland and the UK” but he wasn’t prepared to go on record with his comments.

Incensed by this individual’s increasing negativity and appalling customer care, I requested that the lens be returned to me without further delay.

That was several weeks ago and I have still not received my lens, however, of greater concern was the enormity of the comments mentioned above which Nikon UK said were completely at odds with their own customer policy.

With increasing competition coming from online stores Bermingham’s clearly have a lot to learn about not alienating their bricks’n’mortar customers.